Marketing & Campaign Analytics
Marketing teams generate more data than almost anyone else in the business, and yet use less of it, because it arrives scattered across five platforms that don’t talk to each other. I bring it together and turn it into analysis that actually changes what you spend and where.
Strategic insight gathering & campaign planning
Before a campaign launches, I go into the data on who your audience actually is and how they actually behave, not the persona slide from three years ago.
That’s what campaigns get targeted against, so budget goes to the segments most likely to convert, not the ones easiest to reach.
Campaign development & implementation
I work alongside your team through planning, launch and mid-flight adjustment, checking performance data as it comes in rather than waiting for the post-campaign report to find out what worked.
If something’s underperforming in week one, we know in week one.
Content strategy & messaging design
Content strategy grounded in data on what your audience has actually engaged with before, not a generic content calendar.
I help set the framework, from themes to formats and cadence, so that your team can produce content that’s more likely to land, consistently.
Marketing metric tracking & SEO setup
I set up the tracking that should have been there from day one: clean attribution, consistent UTMs, dashboards that show which channels are earning their budget.
On SEO the same principle applies, fixing the technical foundations first, then building content strategy on top of data about what’s actually ranking.
Marketing analytics & reporting
Turning campaign data into a report you can act on in the next planning meeting, not one that sits in an inbox.
I flag what’s working, what’s quietly losing money, and where a small reallocation of budget would make the biggest difference, with the numbers to back each recommendation.
Marketing automation & CRM integration
Automation is only as good as the data feeding it. I audit your CRM and marketing stack — Salesforce, HubSpot and the rest — for the duplicate records and broken syncs that quietly send the wrong message to the wrong person, then integrate everything properly so personalisation runs on accurate customer data instead of guesswork.
Beyond the campaign
One-off campaign analysis is useful. A standing relationship is better: consistent measurement, quarter-on-quarter comparison, and someone keeping the attribution honest as your channels and tools change. Ask about ongoing analytics support if you’d like the reporting to keep improving rather than reset every campaign.
Contact Dan
If you need professional data audit, analysis and strategic advisory, get in touch.
- Data Audit & Analysis
- Data Governance & Strategy
- Reporting & Dashboard Systems
- Ongoing Data Oversight (Retainer)
